BFCM READINESS AUDIT

Find the Email and SMS Gaps That Could Cost You in Q4

We evaluate your live customer journey, campaign strategy, segmentation, deliverability, offer structure, and post-BFCM retention plan before the November volume spike.

Your Dashboard Does Not Show the Whole Journey

A platform dashboard can tell you what was sent and what received attribution. It may not show you:

• A popup that captures an email but fails to trigger the welcome flow
• Conflicting discount codes across emails and website messaging
• Segments that exclude too many qualified recipients
• Full-price purchasers receiving an immediate discount announcement
• Broken links, delayed messages, or weak inbox placement
• Important flows that were paused, changed, or never completed
• A BFCM campaign plan that ends on Cyber Monday with no second-order strategy

We evaluate what your customers actually experience, not only what the reporting dashboard says happened.

What We Review

What You Receive

Your 20-point readiness score

We score the program against the framework in the BFCM Retention Plan.

Specific customer-journey findings

You see the actual messages, timing issues, offer conflicts, and experience gaps we uncover.

A prioritized fix list

Recommendations are ranked by urgency and potential business impact, so your team knows what to address first.

A working review session

Jeff and Dwight walk through the findings, answer questions, and help determine what should be handled internally versus delegated.

This Is the Same Methodology Behind Our Client Results

Studio KSL: email and SMS grew from 16% to 61% of total company revenue. Linus Bikes: $270K in email-attributed revenue at 42% Klaviyo attribution. Western Bagel: $137K in email-attributed revenue built from a standing start. Across our portfolio, $150M+ in attributed email revenue.

This Is Not a Generic Best-Practice Deck

We do not hand you a list of ideas that could apply to any ecommerce brand. The review is based on your store, customer journey, sending setup, campaign history, segments, offers, purchase cycle, and team capacity.

You keep the findings and prioritized recommendations whether or not Flypost handles the implementation.

Pricing

The BFCM Readiness Audit costs between $1,500 and $2,500, depending on program size, channel complexity, and the level of account access required.

The full audit fee is credited toward your first month if you engage Flypost for implementation or ongoing retention support.

Who It Is For

The audit is designed for ecommerce brands that:

• Generate approximately $5M to $20M annually
• Use Klaviyo, Attentive, Mailchimp, Omnisend, or another established platform
• Do not have a dedicated lifecycle or retention team
• Want a stronger Q4 plan but need help identifying priorities
• Care about both revenue and customer experience
• Have internal resources or agency support available to execute before November

Not the right fit

The audit is unlikely to be valuable if:

• Your brand is pre-revenue
• You have no meaningful subscriber or customer base
• You already have an experienced internal retention team running a mature program
• You are only looking for free campaign ideas
• Your team cannot make any changes before BFCM

Do Not Wait Until November to Discover the Gaps

Deliverability, segmentation, automation, creative, and offer issues need time to correct. Book a short call with Jeff and Dwight to determine whether the audit is appropriate for your program.