Ecommerce Email Marketing Agency That Drives Revenue, Not Vanity Metrics
Most ecommerce brands know email should be driving 30–40% of their revenue. The reality? Most are stuck at 10–15%, leaking money through broken flows, inconsistent campaigns, and a Klaviyo account that's running on autopilot.
Flypost is the ecommerce email marketing agency that fixes that. We build Klaviyo-powered email and SMS programs that turn your subscriber list into a predictable revenue channel—with flows that recover abandoned carts, campaigns that actually get opened, and segmentation that treats your best customers differently than everyone else.
Not sure if your brand is ready for an agency? Take the Email Marketing Fit Check to find out in 60 seconds.
Who We Work With
We work with ecommerce and DTC brands doing $1M–$50M+ in annual revenue. Our clients sell everything from bikes and bagels to vinyl records and wine—but they share a few things in common:
- They're on Shopify (or Shopify Plus), BigCommerce, WooCommerce, Magento, Custom Platforms and using Klaviyo for email, or know they should be.
- Email is underperforming. Revenue attribution is low, flows are outdated or missing, and campaigns are inconsistent.
- They don't have the bandwidth to build and manage a full email/SMS program in-house.
- They want a partner, not a vendor. They need someone who understands ecommerce unit economics, not just email templates.
If that sounds like your brand, we should talk. If it doesn't, we'll tell you—we'd rather be honest upfront than waste your time.
What an Ecommerce Email Marketing Agency Actually Does
There's a gap between "we send emails" and "we build a retention engine." Here's what working with Flypost looks like:
Lifecycle Flow Architecture
We build the automated flows that run 24/7 and generate revenue while you sleep. Welcome series, abandoned cart recovery, browse abandonment, post-purchase sequences, winback campaigns, and VIP tracks—all built in Klaviyo with proper triggers, splits, and dynamic content.
This isn't set-it-and-forget-it. We optimize flows monthly based on performance data, test subject lines and timing, and layer in SMS touchpoints where they move the needle.
Campaign Strategy & Execution
Flows are the foundation. Campaigns are how you stay top of mind and drive revenue spikes. We plan, design, write, and send 2–8 campaigns per month depending on your calendar—product launches, seasonal promotions, content drops, and segmented sends that keep engagement high without burning your list.
Segmentation & List Management
Blasting your entire list with every email is the fastest way to kill deliverability and annoy your best customers. We build Klaviyo segments based on purchase behavior, engagement level, customer lifetime value, and product affinity—so the right message reaches the right person at the right time.
SMS Marketing
SMS isn't a replacement for email—it's a force multiplier. We integrate SMS into your Klaviyo flows and campaigns through Postscript, coordinating send times and messaging so the two channels complement each other instead of competing. All TCPA-compliant, always.
Deliverability Monitoring
None of this matters if your emails land in spam. We monitor inbox placement, manage sender reputation, and handle DMARC/DKIM/SPF authentication so your messages actually reach the inbox. Check your email authentication setup with our free tool.
Creative & Email Design
We design emails that look like your brand and convert like direct response. Clean layouts, mobile-first design, and copy that speaks to ecommerce buyers—not generic marketing speak. Every template is built for Klaviyo and tested across email clients before it goes live. See examples in our email design portfolio.
Real Results From Real Ecommerce Brands
We don't use made-up numbers or hypothetical case studies. These are actual results from brands we've worked with:
| Brand | What We Did | Key Results |
|---|---|---|
| Lofi Girl | Built Klaviyo program from scratch—flows, campaigns, SMS, list growth strategy | $130K+ in email revenue · 64% increase in annual email/SMS revenue · 3.2x abandoned cart revenue · 173% boost in click rate |
| Linus Bikes | Rebuilt lifecycle flows, seasonal campaigns, abandoned cart optimization on custom cart | $270K in email-attributed revenue · 42% Klaviyo revenue attribution · 150% sales growth · $67K in abandoned cart revenue |
| Western Bagel | Launched Klaviyo email program—campaigns, flows, repeat purchase strategy for LA food brand | Increased repeat orders and customer retention through automated flows |
| Corner 103 Wine | Wine club email marketing—release campaigns, automated flows, seasonal promotions | Grew wine club revenue through Klaviyo campaigns and automation |
| Taylor Lane Coffee | Coffee subscription email strategy—welcome flows, replenishment, retention campaigns | Increased subscriber engagement and repeat purchase rate |
| Old School Tees | DTC apparel email program—browse abandonment, product drops, segmented campaigns | Grew email revenue through Klaviyo flows and targeted campaigns |
See all of our work on the case studies page.
How Working With Flypost Works
We don't do cookie-cutter onboarding or 47-slide strategy decks that collect dust. Here's how engagements typically run:
Month 1: Audit & Foundation
We dig into your Klaviyo account, Shopify data, existing flows, and email performance. We identify the biggest revenue gaps and build an action plan with quick wins and long-term plays. By the end of month one, your core flows are either rebuilt or optimized and live.
Month 2: Build & Launch
We expand to secondary flows (browse abandonment, post-purchase, winback, VIP), launch a campaign calendar, implement segmentation, and start SMS if it's in scope. You're seeing revenue movement by now.
Month 3+: Optimize & Scale
Weekly performance reviews, A/B testing, creative refreshes, seasonal planning, and ongoing campaign execution. We treat your email channel like a growth lever, not a task to check off.
How much revenue is your email program leaving on the table?
Use our free calculator to see the gap between where you are and where you should be.
→ Calculate your email revenue potentialWhy Ecommerce Brands Choose Flypost Over Other Agencies
We're ecommerce-only. We don't work with SaaS companies, local businesses, or anyone who isn't selling products online. Every strategy, flow, and campaign we build is designed for ecommerce conversion mechanics.
We're Klaviyo and Shopify natives. We're a certified Klaviyo agency partner. We know the platform inside and out—advanced segments, custom events, Shopify data syncs, predictive analytics. We also work with Postscript for SMS and Commerce7 for wine brands.
We measure everything in revenue. Open rates and click rates matter, but they're not the goal. We track revenue per recipient, flow revenue, campaign revenue, and overall Klaviyo attribution percentage. If the number isn't going up, we change the approach.
We're a small, senior team. No account managers who don't understand email. No junior strategists learning on your account. You work directly with experienced email marketers who've built programs across food & beverage, DTC fashion, bikes, wine, music, and more.
We actually tell you if you're not ready. If your brand isn't at the stage where an agency makes sense, we'll say so. We'd rather point you in the right direction than take your money and underdeliver. Take the Email Marketing Fit Check for an honest assessment.
Platforms We Work With
Our core stack is Klaviyo + Shopify + Postscript. We're a certified Klaviyo agency partner with deep expertise in advanced flows, custom events, and Shopify data integrations. For wine brands, we also build Klaviyo programs on Commerce7.
Industries We Specialize In
Food & Beverage — Western Bagel, Taylor Lane Coffee. Replenishment flows, seasonal campaigns, and loyalty programs that drive repeat orders in a category where timing matters as much as the message.
DTC Lifestyle & Apparel — Lofi Girl, Old School Tees. Product drops, merch launches, and brand storytelling flows that turn fans into repeat buyers.
Bikes & Outdoor — Linus Bikes. High-AOV products that need considered purchase flows, seasonal promotions, and strong post-purchase sequences.
Wine & Spirits — Corner 103, plus multiple Sonoma and Napa wineries. Age-gated flows, wine club campaigns, tasting event promotions, and compliance-aware messaging.
Frequently Asked Questions
How much does an ecommerce email marketing agency cost?
Agency pricing varies widely. Flypost works on monthly retainers that typically range from $2,500–$7,500/month depending on scope (flows only vs. full-service with campaigns, SMS, and creative). We're transparent about pricing from the first call.
What's the difference between an email marketing agency and a freelancer?
A freelancer might write your emails or set up a flow or two. An agency like Flypost manages the entire channel—strategy, execution, design, deliverability, segmentation, SMS, and ongoing optimization. You get a team, not a person.
Do you only work with Klaviyo?
Klaviyo is our primary platform and where we do our best work. If you're on another ESP and considering a migration, we can help with that too. But if you're committed to staying on a platform that isn't built for ecommerce, we're probably not the right fit. Read our detailed breakdown: Klaviyo vs Mailchimp for Ecommerce.
How quickly will I see results?
Most clients see measurable revenue lift within the first 30–60 days, especially from flow optimization and abandoned cart recovery. Full program buildouts typically show compounding results over 3–6 months as we layer in campaigns, segmentation, and SMS.
What if I already have flows set up in Klaviyo?
Good—that gives us a starting point. We'll audit what you have, identify what's working and what's leaving money on the table, and either optimize existing flows or rebuild where needed. Get a baseline with our Email Growth Assessment.
Can you just do a one-time setup?
We offer one-time flow buildouts for brands that want the infrastructure without ongoing management. That said, email is a channel that compounds with consistent optimization. The brands that see the best results work with us on an ongoing basis.
Ready to turn email into your most profitable channel?
Book a 30-minute discovery call. We'll review your current Klaviyo setup, identify the biggest revenue opportunities, and map out what the first 90 days of working together would look like. No pitch decks, no pressure.
→ Book a free discovery call