Build Your BFCM Retention Plan Before November
Get the 90-day email and SMS system growing ecommerce brands use to prepare their list, campaigns, offer, segments, and post-purchase strategy for Q4.
Black Friday is not the deadline. September is. The brands that win Q4 fix their deliverability, segments, and calendar before the volume spike, not during it.
Get the free plan below, or keep reading to see what is inside.
The Plan, the Scorecard, and the Calendar
- A 20-point BFCM Readiness Scorecard — twenty yes/no questions that show you exactly where your Q4 program stands, in about ten minutes.
- A day-by-day campaign and SMS calendar — every send from November 1 to December 2, with audiences, timing, and resend strategy, delivered as an editable Google Sheet.
- Six customer segments to build before November — with the exact definitions, including the suppression segment most brands forget.
- Margin-protecting alternatives to deeper discounts — how premium brands run a big BFCM without training customers to wait for 40% off.
- A December and January plan — for converting seasonal buyers into repeat customers instead of one-order strangers.
The planning calendar: every send, audience, and SMS moment from Nov 1 to Dec 2.
Send Me the Free Plan
The guide, the scorecard, and the editable calendar, delivered to your inbox in the next two minutes.
Free PDF and planning calendar. No sales call required.
Built for growing ecommerce brands where email and SMS are managed by a founder, marketing lead, ecommerce manager, or small internal team.
Frequently Asked Questions
Is this actually free?
Yes. The guide, scorecard, and calendar are free and complete. No sales call is required to get them, and everything in them can be executed by your own team.
Who is this for?
Ecommerce brands, typically on Shopify with Klaviyo or a similar platform, where email and SMS are handled by a founder, a marketing lead, or a small team. If you already have a dedicated retention team running a mature program, the plan will mostly confirm what they are doing.
What happens after I download it?
You get the files immediately, plus a short email from Dwight at Flypost with a pointer on where to start. If your store is a fit, we sometimes take a quick look and share one specific observation. No sequence of sales pitches.
Q4 is decided in September.
Get the plan, run the scorecard, and know exactly where your program stands while there is still time to fix it.
→ Get the BFCM Plan