Email Marketing Built for Your Industry—Not a Generic Playbook

Email Marketing for Food Brands

Food and beverage ecommerce lives and dies on repeat purchases. Your customers consume the product and need more—the question is whether they come back to you or get distracted by a competitor. The brands winning in this space have automated replenishment systems that make reordering effortless.

What We Build for Food & Beverage Brands

• Replenishment flows — Timed to your product's consumption cycle. If your average customer finishes a bag of coffee in 3 weeks, the reorder reminder hits at day 18—not day 45 when they've already bought from someone else.
• Recipe and usage content — Automated email sequences that teach customers new ways to use your product. This isn't filler content—it increases product satisfaction, reduces returns, and gives customers a reason to open your emails beyond promotions.
• Subscription nurture flows — For brands with subscription models, we build flows that reduce churn at key risk points (after month 1, month 3, and month 6), upsell to higher tiers, and win back cancelled subscribers.
• Seasonal and holiday campaigns — Gift guides, limited-edition drops, and seasonal promotions timed to the food calendar (Super Bowl, Thanksgiving, Valentine's Day, summer grilling season).
• Shipping and freshness messaging — Transactional flows that build trust with perishable products: shipping notifications, storage tips, freshness guarantees, and delivery tracking.

Brands we've worked with: Western Bagel — we built their Klaviyo email program from scratch, driving repeat orders and customer retention for an iconic LA food brand. Taylor Lane Coffee — we built welcome flows, subscription nurture, and replenishment campaigns that increased repeat purchase rates.

Email Marketing for DTC Brands

DTC brands live on brand affinity. Your customers aren't just buying a product—they're buying into a lifestyle, an aesthetic, a community. Email is where you deepen that connection and turn one-time buyers into fans who come back for every drop.

The challenge: DTC purchase cycles are unpredictable. A customer might buy three times in two months, then go silent for six. Your email program needs to keep the brand alive in their inbox without becoming noise.

What We Build for DTC Brands

• Product drop and launch flows — Automated sequences that build anticipation before a drop, notify segmented VIP lists early, and follow up with "last chance" messaging for non-buyers. Timed to your product calendar, not a generic monthly send.
• Back-in-stock alerts — Klaviyo flows triggered by Shopify inventory changes that notify customers who viewed or wishlisted sold-out products. These have some of the highest conversion rates of any flow because the intent is already there.
• Brand storytelling sequences — Automated flows that go beyond product pitches. Behind-the-scenes content, founder stories, community spotlights, and cultural moments that build brand equity and keep subscribers engaged between purchases.
• Browse abandonment with style recommendations — Dynamic flows that show the products they viewed plus complementary items based on style, category, or purchase history. More personalized than generic "you left something behind" messaging.
• UGC and review collection — Post-purchase flows that request photos, reviews, and social shares at the optimal time (after delivery, not at purchase). We integrate with review platforms like Junip and Okendo to automate the entire loop.

Brands we've worked with: Lofi Girl — we built their entire Klaviyo program from zero, generating $130K+ in email revenue with a 64% annual increase and 3.2x growth in abandoned cart recovery. Old School Tees — we built browse abandonment flows, product drop campaigns, and segmented sends that grew email revenue through targeted Klaviyo automation.

Email Marketing for High-AOV Ecommerce Brands

When your average order is $300, $500, or $1,000+, the customer journey looks nothing like a $30 consumable. Considered purchases require more touchpoints, more trust-building, and more sophisticated post-purchase sequences. One wrong email can feel tone-deaf. The right sequence builds confidence and drives accessories, referrals, and repeat purchases.

What We Build for High-AOV Brands

• Considered purchase nurture flows — Multi-week sequences for prospects who've viewed or carted high-ticket items but haven't converted. These flows layer social proof, product education, comparison content, and financing options instead of just "come back and buy."
• Post-purchase onboarding — Extended flows that help customers get the most from their purchase: setup guides, care instructions, accessory recommendations, and community invitations. For bikes, this might be a 30-day sequence. For furniture, 60 days.
• Accessory and cross-sell flows — Triggered 7–14 days after purchase with complementary products. A customer who buys a bike gets helmet, lock, and bag recommendations. A customer who buys a couch gets pillow and throw suggestions.
• Seasonal campaigns aligned to product lifecycle — Spring tune-up reminders for bike brands. Summer refresh campaigns for outdoor furniture. Winter storage tips for seasonal products. Timed to when customers are actually thinking about their purchase again.
• Referral and advocacy flows — High-AOV customers who love your product are your best marketing channel. We build post-purchase flows that request reviews, encourage social sharing, and offer referral incentives at the moment of peak satisfaction.

Brands we've worked with: Linus Bikes — we rebuilt their entire Klaviyo program on a custom shopping cart, achieving $270K in email-attributed revenue, 42% Klaviyo attribution, and $67K in abandoned cart recovery alone.

Wine Club Email Marketing & Winery DTC

Wine DTC has unique challenges that generic email agencies don't understand: age-gating requirements, club membership lifecycle, allocation models, tasting room-to-digital conversion, and compliance that varies by state. We've built Klaviyo programs for multiple wineries across Sonoma and Napa and understand the nuances.

What We Build for Wineries

• Wine club lifecycle flows — Welcome sequences for new members, renewal reminders at 30/15/7 days before billing, upgrade paths to premium tiers, and winback flows for cancelled members. Every flow is designed to reduce club churn and increase member lifetime value.
• Vintage release campaigns — Segmented campaigns for new vintage announcements, allocation offers for club members, and waitlist flows for high-demand releases. We time these to build anticipation and drive urgency without feeling pushy.
• Tasting event promotion — Email and SMS sequences that promote events, send reminders, and follow up after visits with personalized product recommendations based on what they tasted. Converts tasting room visitors into online customers and club members.
• Age-gated automation — All flows include proper age verification messaging and compliance-aware content. We build opt-in flows that capture age confirmation and route subscribers appropriately.
• Commerce7 integration — For wineries on Commerce7, we build Klaviyo integrations that sync club data, order history, and tasting room visit data for truly personalized automation. See our platform-specific capabilities.

Brands we've worked with: Corner 103 in Sonoma — we built their email program with club lifecycle flows, vintage release campaigns, and seasonal promotions that grew wine club revenue through Klaviyo. We've also worked with wineries including Joseph Jewell, Taft Street, Trinchero, Napa Cellars, Ghost Block, and Schug.